Thanks go to Stuart Campbell for the heads-up on this as I'd have missed it otherwise!
Nolan Bushnell founded Atari on June 27, 1972. But 40 years later, where many of his contemporaries are still active in games, Bushnell is an absent father to the medium he helped establish. In fact, he sold Atari just four years after he created it for $28 million. But not before he and his designers had defined the basic vocabulary of video games, proto-verbs the industry still uses today. The company was the first to view game designers not as production line workers but as creative artisans tasked with defining the language and boundaries of this new medium.
The full article can be found here.